1. Information We Collect

We collect information that you provide directly to us when you:

  • Fill in a contact form on our website
  • Subscribe to our newsletter or download a resource
  • Communicate with us via email or other channels
  • Engage our services as a client

This information may include your name, email address, company name, phone number, and any other details you choose to provide in your message or enquiry.

We also collect certain information automatically when you visit our website, including your IP address, browser type, operating system, referring URLs, and information about how you interact with our site.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your enquiries — When you contact us through our website or email, we use your details to reply and follow up
  • To deliver our services — When you engage us for automation work, we use relevant information to scope, build, and support your project
  • To send you useful content — If you've opted in, we may send newsletters, guides, or resources related to automation and business efficiency
  • To improve our website — We use analytics data to understand how visitors use our site so we can make it better
  • To comply with legal obligations — We may process your information where required by applicable law

We will never sell, rent, or share your personal information with third parties for their own marketing purposes.

3. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience and collect analytics data.

Essential cookies: These are necessary for the website to function properly. They enable basic features such as page navigation and access to secure areas of the site.

Analytics cookies: We use Google Analytics 4 (GA4) to understand how visitors interact with our website. These cookies collect information anonymously and report website trends without identifying individual visitors. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Functionality cookies: These remember your preferences (such as form submissions) to provide a more personalised experience.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

4. Third-Party Services

We use a limited number of third-party services to operate our website and business. These include:

  • Google Analytics (GA4) — For website analytics and visitor insights
  • Google Tag Manager (GTM) — For managing analytics and marketing tags
  • Formspree / Contact form provider — For processing contact form submissions
  • Email service provider — For sending newsletters and communications (if you've opted in)

Each of these services has its own privacy policy governing the use of your information. We only work with reputable providers who handle data responsibly.

5. Data Security

We take reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. This includes:

  • Using HTTPS encryption across our entire website
  • Limiting access to personal information to those who need it to provide our services
  • Regularly reviewing our data collection and storage practices
  • Using secure, reputable third-party services for data processing

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Your Rights

Under the Protection of Personal Information Act (POPIA) and other applicable legislation, you have the right to:

  • Access — Request a copy of the personal information we hold about you
  • Correction — Request that we correct any inaccurate or incomplete information
  • Deletion — Request that we delete your personal information, subject to any legal obligations we may have to retain it
  • Object — Object to the processing of your personal information for direct marketing purposes
  • Withdraw consent — Where processing is based on your consent, you may withdraw that consent at any time

To exercise any of these rights, please contact us at hello@eight38.com. We will respond to your request within a reasonable timeframe.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

Contact form submissions are retained for up to 12 months. Client project data is retained for the duration of the engagement plus a reasonable period thereafter for support and record-keeping purposes.

8. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page with an updated revision date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this privacy policy or how we handle your personal information, please get in touch: